Styles of Greeting Cards

Ever confused about the different types of greeting cards out there? Or perhaps you're interested in making your own, and want to get some new inspiration.


Standard greeting cards are folded rectangular cards, usually with a printed design on the front. They come in a variety of sizes, usually smaller for multi-packs, but the standard sizes are 6x4" and 5x7".

Standard rectangular 6x4 card, with a plant illustration on the front
You Grow Girl, by Roseate Cards
Standard rectangular 6x4 card, with a retro orange design
Groovy, by Roseate Cards


A modern take on the standard rectangular card, square greeting cards add something a bit different to your usual card.

Square 6x6 card, with a pink and burgundy floral illustration
Pink and Burgundy, by Roseate Cards
Square greeting card, with a greenery design
Botanicals Greenery wedding card, by BlossomTreeDesignsUK

Photo Cards

Greetings card with a photograph print, rather than an illustrated design. This can be a great affordable way for photographers to sell prints of their photographs.

One really popular subset of photo cards are customised photograph greetings cards, where you can upload your own photographs - this is a lovely way of sending a truly personlised card.

Square 6x6 card, with a photograph of profiteroles and chocolate sauce on the front
Profiteroles, by Roseate Cards
Square greeting card, with a customisable polaroid photo and text
Polaroid style happy birthday card, by inthedetailsdesignco


More commonly used for wedding invitations, gatefold cards open up in the middle, with card on the left and right like a gate. You can get really inventive with gatefold cards, and especially creative in sealing them, for example: with wax seals or ribbons.

Gatefold wedding invitation, with eucalyptus design within
Eucalyptus Wedding Invitations, by VintagePrints2015
Gatefold thank you card, with photographs inside
Gatefold Personalised Thank You card, by LittleBooDesignsGB


Tri-fold cards are folded into 3 sections - you can see why they are sometimes also called Concertina or Zig-Zag cards!

Tri-fold greeting cards with spring floral illustrations
Spring Hope concertina card, by Raspberrythief


Pop-up cards are seriously a work of art!

Pop-up peacock greetings card
Peacock 3D pop-up card, by ShashaArtStudio
Eid Mubarak pop-up cards
Eid Mubarak pop-up cards, by CardologyLtd

Aperture and Shaker

Aperture cards have a cut-out section in the front which can be used to either display a photograph/artwork or give a sneak peak inside the card.

Shaker cards are similar, but have a transparent pocket within the aperture containing glitter, confetti - anything shakeable!

Glittery pink birthday shaker card
Glittery pink birthday shaker card, by EmilyRoseShakerCards